Advanced media training

This advanced two day extensive training course covers both the foundations and the more advanced requirements needed to handle the news media in various situations. It will arm you in advance, with the skills needed to navigate challenging media  and PR situations that hit businesses and organisations. The workshop will stretch you; from learning about simple interview techniques to handling hard hitting scenarios and interviews.

Our objective

This two to four day course is delivered in modules, introduces by short lectures with supporting notes. Followed by intense and rewarding practical sessions that connect directly with your business or organisation. You will take part in life like media interviews, and crisis scenarios for television, with real full sized television equipment. 

Our courses are created for the needs of each participant, with bespoke elements introduced for each individual’s role. Course sizes can range from one to eight participants each. Pre course fact finding forms are sent out before the course event, to assist in bespoke training requirements.

Who is it for?

  • Chief Executives, CEOs and Directors
  • Senior Managers
  • Company organisation spokespeople
  • New managers
  • All client facing staff
  • On-call managers
  • Media-facing personal
  • Those involved in emergency planning

All Participants Receive

  • A DVD and or USB stick containing their interviews
  • Workshop training sheets
  • Media interview emergency card
  • 18 months FREE pre-interview advice by phone*
  • A certificate signed by a former masters class University lecturer in media studies. 

You will gain understanding in:

  • Crisis preparation
  • The identification of your generic issues
  • Build a crisis management plan and team
  • Creating and understanding your key messages
  • Understand news media as detectives
  • Understand your audience
  • Handling crisis media interviews
  • Maintaining control in a media interviews
  • Delivering what you want to be heard and seen


Give us a call today on: 01392 203511 or 07976 870132

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